← All methodology

Growth Plan: How Everything Gets Ranked

Merges every finding from the Audit Report and Market Intelligence, technical issues, AI citation gaps, ranking opportunities, content gaps, and AI-only suggestions, into one ranked list, instead of leaving you to piece together priority across eight separate sections yourself.

How it works

Two rules are enforced structurally, not just by convention. First, a measured finding (something we actually crawled, tested, or pulled from real ranking data) always outranks an AI suggestion with nothing measured behind it, an AI idea can never sort above real evidence, no matter how confident it sounds. Second, when an AI-generated quick win refers to a specific measured issue you're already seeing elsewhere, it gets merged into that issue as a labeled "AI reasoning" note instead of appearing a second time as its own row, so the same fix is never listed twice under two different justifications.

Everything is sorted into five tiers, in this order: Tier 0, "Fix this first", issues that block Google from crawling, indexing, or measuring the site at all (a robots.txt disallowing everything, a broken sitemap, missing HTTPS), membership here is a fixed allowlist, not a severity guess, because these make every other item's ROI unmeasurable until they're fixed. Tier 1, "Close to winning", real demand you're already close to capturing, an AI Overview citation gap or a keyword you already rank top-10 for. Tier 2, "Quick technical wins", high/critical-severity issues rated easy effort. Tier 3, "New ground", real opportunities (citation gaps, new keywords, content gaps) that need more work to capture. Tier 4, "Also worth considering", AI-only suggestions with no specific measured finding behind them, always last, on purpose.

Within a tier, items are scored and sorted by a formula specific to their type, severity times an effort discount for technical issues, search volume and current position for keyword/citation opportunities, so the order inside each tier reflects real impact, not the sequence things happened to be found in.

What this means for you

The order you see is the order we'd actually work through it ourselves: blocking problems first, then close wins, then cheap technical fixes, then bigger new opportunities, with AI-only ideas always at the bottom until something measured backs them up.

Known limitation

Tiering and scoring are entirely rule-based (deterministic given the same inputs), the "Why this order" summary text above the list is AI-written, but it's a description of the ranking, not the thing doing the ranking. If you re-run the same audit with no new data, the order won't change.