Quality Score Tips & Launch Checklist
Two parts of the Ad Campaign Builder's output, not the SEO audit, that exist to close the gap between "a campaign plan was generated" and "I know how to actually launch it well."
How it works
Quality Score is Google Ads' own 1-10 rating of how relevant your ad, keyword, and landing page are to each other. A higher score means a lower cost-per-click for the same ad position, it directly affects what you pay, not just a vanity metric. The tips shown are generated specific to the actual keywords, ad groups, and landing pages already in your generated campaign plan, not generic "improve your Quality Score" advice you could find anywhere.
The Launch Checklist is a list of pre-launch tasks with the exact place to go in the real Google Ads UI, not "set up conversion tracking" but "Tools & Settings → Conversions → New conversion action". It's built from the same locked campaign strategy (campaign type, budget split, bidding) that generated the rest of the plan, so if a specific campaign type has a prerequisite (like a Merchant Center feed for Performance Max), that shows up here as a checklist item.
Neither of these are part of the SEO/Market Intelligence audit, they only appear once you've generated an ad campaign plan through the Ad Campaign Builder.
What this means for you
These are meant so you don't need pre-existing Google Ads expertise to launch what was generated, both the "why does this matter" and the "where do I click" are answered upfront.
Known limitation
This is pre-launch guidance generated from the plan itself, not a live read of your actual Google Ads account. Your real Quality Score only exists once the campaign is live and Google starts serving it.